CASE STUDY
Wildlife Season
What If the Best Time to Visit…Was the One No One Talked About?
THE CHALLENGE
Costa Rica’s “rainy season” ran from May to November. While the landscape flourished and wildlife was at its peak, travelers only heard one thing: rainy season. Hotels were left discounting rooms, even when the experience was extraordinary.
WHAT WE DID
Through The Naming Effect™, we reframed this overlooked stretch of the year into Wildlife Season—anchoring the story around rare migrations, lush landscapes, and encounters that only happen at this time of year.
Identified the hidden advantage: unrivaled wildlife viewing.
Gave it a name that shifted perception.
Created a guidebook and storytelling campaign that spread the new narrative.
WHAT WE DID
A Shift in Traveler Perception.
Increased Engagement & Bookings.
Stronger Brand Positioning.
Guest Stories Are Reinforcing the Message.
Industry-Wide Influence.