CASE STUDY
The Cayuga Way Sustainability Journal
THE CHALLENGE
The Cayuga Collection had more than a sustainability philosophy: it had an entire operational system for delivering consistent guest experiences and training staff to become lifelong advocates.
But it was invisible to guests. Travelers booked a stay, loved it, and left—without realizing they were part of something bigger.
For Cayuga, this wasn’t just a branding challenge—it was a missed opportunity. How do you turn a single stay into a lasting connection?
WHAT WE DID
Through The Naming Effect™, we codified the philosophy into The Cayuga Way and brought it to life with a guest-facing sustainability journal.
Named and packaged the philosophy so it became tangible.
Turned an internal system into a signature brand asset.
Used the journal as a storytelling piece for guests.
WHAT WE DID
Guests Now See Themselves as Part of Cayuga’s Mission
The journal deepened loyalty and encouraged repeat visits.
The Cayuga Way Sustainability Journal became a long-term, compounding asset—spreading awareness across the entire collection.