Join The Cayuga Collection

We’re The Essential Hotelier, the preferred Brand Management Company for the Cayuga Collection of Sustainable Luxury Hotels

What We Do

We help mission-driven hoteliers clarify their message so they can simplify their marketing and create demand for their hotel.

You want to know you have professional partners onboard who can deliver for you.

Here’s how we support your seamless transition into the Cayuga Collection.

Step 1: You’ll complete a short questionnaire to help us understand where you are and your goals in joining the collection.

From there, we hop on a Zoom call to get a feel for each other and answer your questions so that you feel absolutely comfortable. If you approve working with us, then we move to the next step —

Step 2: We help you clarify your message using our 4-step process called the Strategic Message Intensive. This process typically takes 6-8 weeks to complete.

Step 3: Once we master your message, you’ll move through our Website Design service so that we can launch your new conversion-optimized website aligned with the Cayuga Collection brand. The website launch is typically a 12-16 week process.

Step 4: Following the website launch, you can take advantage of our Brand Management services which follow the Cayuga Collection’s year-long communication strategy.

Cayuga Collection Brand Management Services

We act as the Cayuga Collection’s Brand Manager. This means we create year-long communication strategies to amplify the Cayuga brand and each hotel in the collection to drive reservations.

Our year-long program includes:

  • Marketing Campaigns

  • Monthly Hotel Newsletters

  • Monthly Family and Honeymoon Newsletters

  • Cayuga Aficionado Loyalty Program

  • Social Media postings

  • Website Updates & Testing

  • And all other forms of brand interaction that drive reservations and guest loyalty to your hotel

Cayuga Collection Brand Lab

We like to call this part of our work “Applied Creativity.”

This is where we get to go outside the guardrails of the travel industry, test and apply new thinking and create new work in service of the Cayuga Collection.

Some examples from Brand Lab include:

We make it happen

In-house, we use as many creative and digital tools as necessary. We can coordinate other creative suppliers like web developers, hosting services, photographers, videographers and designers.

We’re also more than happy to work alongside a team you already have.

“A property is never just a place. It’s a feeling”

— Kim Bagayawa, Co-Founder, The Essential Hotelier

Meet The Team

Kim Bagayawa, CVO

Chief Visionary Officer

Mike Dell, CACO

Chief Applied Creativity Officer

Miranda Robinson, CPO

Chief Performance Officer